Website Design and SEO

If search engines are after websites, website administrators are after search engines. However, how effective the latter set are in getting in sync with search engine’s requirements determines how fast and efficient search engines are in fetching websites upon queries. Search engines are programmes that look for certain requirements based on what is being searched for – if you can tune your website to the requirements of search engines, you have optimised your website for search engines. Simple as it may sound, there are a few tricks to get the search engines take note of your website. Website design is one of the chief considerations that could attract search engines.

Complete your Code: Talking of designs, coding plays a key role in making a complete website. For instance, an incomplete code in the website may not be immediately obvious to the user and may not make a visual difference to the viewer but search engines tend to go after those websites that have a professional coding done completely, with minimal mistakes. An XHML compliant website should be checked for errors and any remaining error should be spotted and rectified.

Play with Text: Search engines read text like the back of your hands, while images are not too obvious to them. If you have loaded a lot of images on to your website, you are less likely to be spotted by search engines. You would be advised to add Alt text to images you have uploaded. Preferably, have your website loaded with a lot of text packed with keywords for optimal results.

Hold Your Menus: Avoid drop-down menus in your website. Search engines aren’t too keen to pour over all the items lodged in drop down menus. You may use static menus instead, which are friendlier towards search engines and are picked up fast by them.

Refresh your content: If you can not remember when the last time it was that you updated your site, search engines wouldn’t remember your website. Fresh content added to websites are an important criteria that search engines work on. Increasingly, search engines like Google provide choices to users where they could filter results generated using such criteria as updates within the past hour or day, in their quest to provide users with the latest content. If you designed your website and forgot about it, get back to it right now to see what needs to be updated. Leave scope in your contents where you can provide regular updates.

Web design is not just a few codes complied according to established structures. Some discipline and common sense help in promoting your website up the page ranks of search engines.

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