Social Media as a Business Opportunity
New industries are born or existing industries find new ways of doing business; there are new products that redefine industries and their dynamics and competition gives way to collaboration. Then, there are new opportunities again. Currently, opportunities abound in Social media.
Some of the new industries that are born today are being seamlessly integrated with existing businesses, again an initiative taken by the leaders in business. For instance, if internet was a revolution that completely redefined the globe and its numerous business interactions, Twitter was the icing on the cake. Twitter, the 140 character long tweeting bird, is the new way of looking at business interactions and customer engagement. And Twitter, on its part, has led to a series of businesses that specialise on Twitter-based software and applications. Tweetdeck.com or Twitpic.com may not be terms that you would have imagined would exist a couple of years ago. But then, they are here and they are rocking the world of social media, branching out of Twitter. Tweetdeck.com is a way to organise your social media world, ushering in an era where your virtual world would be more real than the real world.
Similarly, new business opportunities abound in educating the public and businesses as to what Twitter means to businesses and how social media could be wielded the same way Harry Potter wields his magic wand. Businesszone.com has launched a boot camp, aimed at helping businesses and enterprises make sense of social media and make the most of the potential that social media has to offer for businesses. This is what innovation can do to your business and to your future, even if you are not an inventor. Not everyone could invent things that could turn life on its head – but then, innovation is the ability to make the most of a given situation and come out on top of competition, riding on the wave of opportunity rather than wade through the depths of challenges.
If you are out there somewhere on the web, doing business with all the freedom that e-commerce has given you, it might not be so hard to think of an opportunity that you can capitalise on, with social media as the launch pad.
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Mark McCulloch