Site Maps for SEO

One way to get tangible results in SEO is through Links. Search Engines look for websites that have links attached to them, sometimes Internal and preferably, external. External Links appear when you have your contents quoted elsewhere.

Search Engines have this Linking as an important criterion in ranking web pages. If your site does not have any links to it, your site is quite likely to be ranked lowly by search engines and you would, almost certainly, never get to your goal of appearing on the top results of web page rankings. To be sure, getting on to the top results of web search is not a static affair but is a dynamic approach. It requires constant endeavour to stay ahead of the pack, what with thousands of new websites eyeing the same pie.

An effective way to have links on your website is through internal links, and more importantly, through internal links that make structural sense to your website – yes, the Site Maps. Site Maps are effective not only in helping the user form a mental image and overall picture of your website, but also in adding value to your internal linking and SEO Strategy.

Search Engines work as the programmes crawl on the web to analyse web pages, search for key words and throw up results. A site map helps the Search Engine scroll through the pages fast and effectively. Since a Site Map is a clear guide for the website, it also ensures, apart from a quick scroll, that all the web pages in your website are read by search engines, even if some of the pages in your website were pretty old and not updated. With a site map, search engines read through all the pages and pick out key words from every nook and corner of your website.

Given two websites that have the same considerations and criteria satisfied for Search Engine Optimisation, a website with a Site Map is more likely to be picked up by Search Engines fast and land a better spot among search results than the website that may have been optimised for Search Engines but may not be equipped with a Site Map.