SEO – The Online Marketing best practice!
SEO (Search Engine Optimization) has become the best practice in online marketing and all of the present online business promotions are focused around it. When we take the case of industry’s giants like Google or Microsoft we see that they too are building their strategies around this very concept.
The new trends for year 2010!
The latest trend is that both Google as well as Microsoft have released their new beta versions that are geared towards integrating their SERP’s with Twitter Data. With the implementation of this process a new way of determining the popularity and relevance of a page rank will come into practice. This latest trend is a part of the ongoing evolution of both Google and Microsoft’s search engines, wherein Tweets will dictate how websites are Page Ranked in the time to come.
Tweets will drive ‘Page Ranking’ in the near future!
Tweets will form a very important feature when Google and Microsoft determine the page rank of different websites. The point that is to be seen here is that the relevance of the content of a website including the popularity of a website will now be measured after taking into consideration the data available on Twitter.
There is so much going on in the World Wide Web as far as page ranking of websites are concerned so integration with Twitter data is merely a tiny blip in the entire spectrum.
Search Engine Optimization is in the expansion mode and is going to expand at a fiery pace. The next three years prediction starting from January 1 2010 is that SEO spending will multiply. Online marketing analysts believe that there will be a great focus on interactive marketing tactics including Created Social Media, Online Media etc. & the front runner in that will be Search Engine Optimization.
Conversion Rate Optimization – the new buzzword!
The year 2010 will belong to Conversion Rate Optimization and competition will be stiff in this field. Companies that are doing business on the web have now realized the worth of Conversion Rate Optimization and are aware that this is the area where profits lie.
Conversion Rate Optimization is a tactic that had remained untouched for long but now the time has arrived when a lot of spending will be directed towards it. Yet, it remains to be seen how Conversion Rate Optimization will contribute in generating revenues for online businesses.
Conversion Rate Optimization is much more than a buzzword. At ion, we’ve been practicing CRO for a while, and our customers are finding it dramatically improves their bottom line. Our CTO, Scott Brinker, just wrote a great article for Search Engine Land on this topic; you might be interested in checking it out http://searchengineland.com/conversion-optimization-is-the-new-seo-32839 . Would love to hear your thoughts — you can reach me @ion_interactive .
-Kristina, @ion_interactive
Try clicktale to help you improve conversion rate – heatmaps and aggregate behaviours together with live video footage of your customers journey through your site will do this for you.