SEO – The Changing Face of Search Engines
Search Engine Optimisation (SEO) has its principles aimed at the way search engine spiders sort out web pages and throw up search results. So, when Microsoft Bing has done a whole lot of research prior to its launch in its efforts to make it the next generation search provider and when Google is still shuffling its algorithms and shaking stuff up, it has serious implications for Website owners, Web Administrators and to bloggers at large.
Google has its new project “Caffeine” still up its sleaves as it is getting its infrastructure up for the action. Microsoft’s Bing is already throwing up results that are more geared up for sales of stuff rather than the traditinal search resuts packed with information for readers. This obviously has deep felt implications for marketers who would want to take a second look at the way their sites have been optimised for search engine results.
SEO is a dynamic affair that doesnt leave people satisfied with their results, unless they are on the move, in line with the works of people behind the popular search engines. Analysis of search results from Google and Caffeine show subtle differences – granted, the differences in search results are best seen under a microscope and may not be obvious to the naked eye. But there are vital clues to be drawn out of the results of Google’s experiments with its search algorithms.
It can be safely concluded, for instance, that such sites appeared in front of the pack when served through Google Caffeine, which had its contents revolving around a common theme. Blogs, for instance, that would pry on each and every topic without being bound by a centrifugal force that would tie it down towards the subject of focus, would appear later in the search results than those blogs that were more disciplined in the choice of topics. This also coupled with those blogs that were updated frequently, consistently and at regular intervals with a lot of predictability ingrained in them when it came to publishig of new stuff.
Search results are not going to be just about keywords and tags in the days to come; web administrators need to be watchful as to what makes their sites click in the new and revised version of Search Engine Spiders.
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