SEO predictions in the coming years: The trends and predictions of SEO
It is all about optimizing the ranking and all you SEOs love it. It is always important to know what is in store in the future in this competitive world of search engine marketing to lead the pack. The top trends and predictions are discussed for your help:
1. Competition for Google: Microsoft Bing announces to collaborate with Twitter to have better search engine experience. Google also launched a test version. In the coming years companies will more focus on real time data in their search results and in the quality of content.
2. Links: In the coming years maximum links would be from twitter and Facebook updates. Google has always included recommended and relevant contents in their search results and now they would vast number of tweet in their directory. Algorithms and metrics will be analyzed about real time data in Google. So, it is high time to give importance to tweet contents as they are going to influence search ranking big time.
3. Personalized search is not going to fade: Personalized search will only grow in relevance. Google has launched there payment personalization some days back. The clicks from the visitors and AdSense plays an important role. The benefits from the pay per click are going to increase and more digital marketers will bet on that. This entire scenario will increase the price of the bidding in the coming years.
4. Market share of the search engine: while Google continues to slowly grow in their market share throughout the world, the next positions will be taken by Bing and Yahoo (with 25-30% share shared by them).
5. Site explorer and the domain links are things of past: Yahoo and Bing due to high cost of maintenance will reduce site explorer and web index. Other services will rise to take the place of site explorer.
6. The importance of SEO will rise and so as the spending in it: The spending on SEO and paid search is going to rise dramatically. Social media and online video websites are the next big option after SEO for marketers.
7. Value based marketing: It is not just online but value based marketing is going to gain importance in coming years. Rate of conversion is going to get importance in the coming years. Cheers and best of luck!
