SEO and Page Ranks – How Effective is your SEO Strategy?
There is one problem with the Search Engine Optimisation or SEO strategy – and the problem occurs because of a simple phenomenon of numbers – there is only one numero uno position! No matter how hard you may try, how well you may formulate your SEO strategy, how much you may invest in SEO, you need to live with the fact that there is only one first position – and the rest of the positions can never be the first!
I know this may not sound a huge revelation to you, if you have cleared your elementary school successfully. But then, this simple reality of life has a bearing on your SEO strategy and on your returns on investments that you have made in SEO. It is conventional wisdom that organic traffic is extremely important for your site as the majority of people who use the internet would know Google but may not know such new terms as Twitter or LinkedIn or Facebook. The implication is that, no matter how popular you may be in social media, if you do not drive your website into the first page of search results, the majority of people who look upon Google or Bing as the entry point to internet would not know you exist.
But then, why is all the fuss about being the first? Is being in the first page of Google Page Ranks not good enough? When there are a few thousand web pages that come up as results to search terms, why is it not good enough to feature among the first few results, in the first page?
The reason is simple logic – an overwhelming majority of people who search for stuff on internet would restrict their clicks to the first result on Google. While I personally wouldn’t do that and I would browse through the search results of at least the first page in full, and perhaps, you may do that as well, the problem is about more than 50% of people restricting themselves to the first link on search results; the rest of less than 50% of those who search tend to get distributed among the remaining 9 results, with the last link on the first page getting clicks in the lower single digits of the percentile!
Well, the message is clear: SEO is a dynamic affair and you need to be on the move to keep discovering new ways of getting your page up to the first rank in search results. If you don’t, you would miss out on the huge chunk of people who think Google is the internet’s panacea and the only search result is the one that comes first!
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