Role of links in SEO
SEO broadly consists of two main sections namely: on page optimization and off page optimization. On page optimization refers to the changes that you make to a website to make it more SEO friendly. It contributes a small part towards SEO. The main element of SEO is links or link building. It refers to the system of getting other websites to link to yours. It also forms one of the aspects that determine the search engine rankings of your website.
In a SEO process links form the most vital off page optimization factor.
- Links increase traffic and the visibility of your website.
- The more links your website has the more becomes the importance of your website.
- Places your website in search engines
- Facilitate in getting higher page ranks
- Cheap method of advertising
- Having a link on a trusted website provides credibility to your website
- Links provide search engine an insight into your website
Link building factors include directory submissions, articles submissions, social book markings, link exchange and purchasing links from websites that sell links. Leading search engines like Google rate the relevance of a website during a search according to the quality of the links. Back links also play a key factor in the ranking of your website. Relevant and quality back links go a long way in facilitating your website in obtaining better search engine rankings.
The quality of back links depends on the quality of the link of our website placed on the other website. Similarly, a link is relevant to our website if it has rich content; it is related to subject matter of our website and will therefore be beneficial for our website.
Various SEO companies follow dishonest black hat techniques with the sole aim of high search engine rankings. But, it is only the quality of content in your links which will eventually prove beneficial to your website along with a good search engine ranking. Having a high search engine ranking but low content quality of links is like a chocolate cake without the chocolate which means it fails to solve the purpose. Therefore, it is only the use of ethical methods that actually benefit your website.
