On-page optimization and Off-page optimization

On Page SEO

It refers to techniques applied on your website which is hosted on a server to achieve a higher search engine ranking and driving traffic to your website. Firstly search engines examine the content of the web page.

Search engine robots cannot read images or JavaScript. So, they look for clues within the HTML (Hyper Text Markup Language) on the page to look for important words.

The elements of on-page optimization are:

• Titles, Headings
• Meta Tags
• Content- Keywords
• Navigation
• Anchor text
• Clean Design
• URLs
• Description tag
• File size
• Name of the Web page
• Outgoing links
• Sitemaps
• Site age
• Site size
• Images – ALT

On-page optimization is the first step of obtaining a higher search engine ranking. Content of the website is the most important on-page optimization factor. Good content will not only provide valuable information to the visitors but also help you in higher website ranking. Also, search engines spider your website more if fresh content is added.

Off-page SEO

It refers to the strategies adopted after the creation of the webpage for optimization. It includes various techniques which are vital for a good search engine ranking after the pages of the website have been created and optimized. They include all the external factors which affect traffic and search engine ranking.

The elements of off page optimization are:

• Links from sites with higher ranking
• Relevant keywords near your inbound link
• Anchor text used in the link
• Theme of the website your link is on
• Linking the page on your own website and making it a doorway page
• Credibility of the websites whose links are on your page
• Posting articles on directories with links to your website
• Posting comments on blogs along with a link to your website and social bookmarking.

Link management is the most important strategy of off-page optimization. It is the quality of the links to your website posted on other websites that eventually benefit more rather than the quantity. Also, your links should be posted on websites with a similar theme.

Conclusion:

Achievement of off-page optimization is based on on-page SEO factors. Off page factors can only drive more traffic to your website but it is eventually on-page factors that determine the success of the purpose of the establishment of your website. At the same time, only effective on-page optimization and relevant content cannot assure a good search engine ranking, off-page optimization factors like link building play key role in doing so.