Link Popularity Facts

Link popularity is one of the most essential factors which are considered by search engines to determine where any website needs to be placed while making searches. It is known that the more links you have pointing at your website, the more popular is your website and so on. This is then compared with the popularity of other sites which are listed and then the results are normally determined for analytical purposes.

Link popularity was first thought about by none other than Google. Google still considers this as an important factor in determining the ranking of any website. Sites that receive several links are said to be very relevant and full of good content. Search engines feel that the fact that so many websites are linking to a particular website is a proof enough of the site being popular. Others find the website reliable and so they are linking to it. Google usually lays stress on the number of links that a site gets before it indexes it.

However, very recently with illegal link building strategies being used by many web experts, Google has now become cautious. It has downgraded the importance of popularity of links to a website and focuses more on the quality of links, which the website gets. Google defies spam linking and considers it to be the work of a devil. The number of links which a website receives is not the only deciding factor now. The number of relevant links which a website receives is given more importance.

Quality links can thus be said to be of prime importance. These links are said to be from those websites which are related to the subject of your site. Suppose you have a website that deals in beauty products – a quality link is considered to a link which is linked from other beauty sites. If casino sites are found to be linking to it, it is said to be a bad link which is not good for the website.

Time factor is also considered in link building. Google considers those links as natural which are developed slowly than sudden splurge of links which a site gets.