How to Sell Products using Social Media Sites
The primary idea behind SEO is to monetise your site or to sell your products online. How would you sell your products online? And how would you promote your products online? Social media sites hold the key to effectively complementing your SEO strategy to convert web page traffic into sale. But then, if social media sites are so good and if all the hype about the effectiveness of social media sites such as Facebook, orkut and Twitter are all so real and worth the supposed exaggeration, why isn’t every marketer out there, selling his product to the willing crowd?
Social Media as a Marketing Tool: For starters, you can not sell a product on social networking sites. Social media were not created to sell products or as a tool for marketers to create and exploit their markets. In fact, as Twitter would vouch for, it never expected its platform to become so popular – and to its embarrassment, it admits that is a reason why it did not have a business model ready at hand to make money out of the goldmine that it is sitting on!
Social Media complement your SEO Strategy: That apart, while social media sites are not meant for selling stuff, they are tools that, if used properly to their potentials, would complement your SEO strategy and sell your stuff for you. Most companies fail on social media sites because they find millions of users on one platform and they are too tempted out of the potential that they can offer in terms of business opportunities to let go of it – and they step on the gas so hard that consumers turn the engine off!
The idea behind social media sites is not to bombard the target market with advertising and marketing messages. Instead, sites like Twitter and Facebook are meant to get closer to the consumer than what was ever possible before the advent of social media. These sites create an opportunity to listen closely to what the consumer has to say, to keep the consumer informed of product features in a subtle way and to build a rapport with customers. Social media sites would be successful for businesses if they add value to consumers, rather than punch them with advertisements and offers. It is worth remembering why consumers are out there in social media sites in the first place – they are there to interact, socialise and to have a good time. To make them get tired of offers and promotional messages is to miss the trees for the woods.
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