Black hat and white hat SEO
A white hat SEO refers to the ethical viewpoint and SEO techniques that work in accordance with search engine guidelines. Black hat SEO refers to use of unethical measures to ensure short term high search engine rankings. Search engines condemn and blacklist those sites temporarily or even permanently which use black hat methods to attain top search engine rankings. Top companies possess real and honest websites which are free from the use of any black hat methods. This assures them long term benefits along with an ethical approach towards internet marketing.
The various black hat techniques include:
Cloaking, this means showing a doorway page to search engine spiders and a different page to human visitors. The URL in both the cases stays the same. It uses software to identify spiders from human visitors. It also helps in evading from competitors from seeing the content of optimized doorways.
Doorway pages are those pages which are designed only to serve the purpose of being detected by SE spiders to be included in SERPs (search engine result pages). They include excessive use of keywords.
Hidden text refers to usage of a more than a dozen keywords and inserting them on them the page in such a way that they are only detected by SE spiders. They may be hidden, colored in the same color as the background or placed with HTML comment tags.
Buying links means if a marketer pays for a link it means that the website where the link will be placed did not necessarily believe in the credibility of the link but is including it only as a result of the payment received.
Redirects are creation of an entire page of unique content to be redirected to it while the visitor is using another web page.
The white hat tips:
Try to know as much as possible about SEO. It is in fact a simple and easy to understand process.
Spending some time on your website and working on SEO of your website. It will help you understand the process better and improve your SE rankings.
If still needed, you should consult a reputed SEO company which follows ethical methods to improve your website’s SE rankings. Beware of companies that offer you #1 ranking in a short span or for a short span. An SEO expert will lead your website in the right direction.
