AdWords & method to improve Quality Score
Many of the internet users have been using AdWords for a very long time and have been benefiting from it. Google uses quality score along with other things to determine the placement and costing of an ad. Many of the AdWords users are not even aware of the fact that they are downgrading the quality score associated with their ad.
The formula used by Google for calculating the quality score takes various factors into picture but the three factors that play a major role in downgrading the quality score are the landing page, hovering or floating ads and last but not the least pop-up ads. A lower quality score would result in you paying more for your ads.
According to Google, your landing or the home page should be the one which is as close to the ad put by you as possible. If the ad mentions that the page has free worksheets, then you should have a link for that on the landing page. If the link is missing or you are trying to play smart, Google will not allow it.
According to Google and its AdWords, if you have mentioned free, then it means free in all respects; you can not have the visitor feeling up details for you in the form of a pop-up etc. Google is against advertising for one thing and then delivering something else on the page.
The smartest thing to do is not to mention the word ‘free’ in the ad, if you are not planning on having an open download link on the page. If you do mention ‘free’ and then ask your visitor for any other interaction, Google will be penalizing you for it.
It is best to keep the landing page as close to AdWords copy of the ad. This will help keep Google happy. Any site that is not close to the ad copy is graded as low quality and the cost of using AdWords is raised. This would ultimately make it unviable for you to run ads using AdWords.
Next thing to keep in mind is to avoid any redirects from the landing page. It is a sneaky way of getting around the word ‘free’ and is disliked by Google. It is viewed as a ‘black hat’ technique and is going to cost you more. Google tends to de-index such pages.
It is also advisable not to have any hidden text or links. Google sees them as sneaky behavior and may even remove your website from the Google Index.
Do not add hovering ads on your websites. Hovering ads are looked down at by both Google and AdWords. Putting these ads on your landing page means that you can rest assured that the quality score is very low. Best option is to have a static form built into the landing page, if you need feedback.
Big no-no for your site should be the presence of pop up ads. These are viewed as interference in navigating the web site leading to complete ban of your landing page from AdWords by Google. The AdWords would be re-activated only after the pop-up ads have been removed from the page.
Taking care of these points will ensure that the cost of AdWords goes down for you and your ad position will rise.
