Advertise with Adwords for Visibility and Traffic

As you go ahead with your Monetisation programme, selling Advertising space on your website or displaying banners, you need to make sure that what you are creating is not just a website but is a brand that needs to be handled with care. Getting advertisers on board very much depends on how effective you are in generating traffic to your blog or your website; and as with any initiative, getting the desired results does not happen over night.

Traffic Generation to your Website: Traffic generation happens over long periods of time with consistent efforts towards having a site that delivers value. Whatever your theme may be, whatever the concept may be that your blog revolves around, visitors would get there only to extract some value out of it. The first step in this process of generating traffic is content generation of consistent quality.

Google Adwords: Once you have had the basics of content generation right, the next step in brand building happens through Google Adwords. As a site where you can advertise your site, Adwords displays your advertisements in places that go in line with your advertising text. While you do not have to worry about where to place your ads strategically, Google Adwords is not an expensive affair either – your advertising budget with Google Adwords could start at as low a price as 1 cent per click.

Fitting within your Adwords Budget: While the one cent advertisement may not generate as many clicks as you may like to have, a logical approach would be to increase your bidding price gradually, perhaps by an increment of one cent each, to see how effective your marginal bidding price increment proves to be. You could keep increasing your bidding price by a cent till you get to a point where you are actually satisfied with the number of clicks that your ads generate. Cost per 1000 Impressions is one more way to display your banner ads, where your cost would depend on the number of times that your banner has been displayed, perhaps, 10 cents for a thousand impressions or so.

This way of incremental experimentation with your ads would give you an idea of the ideal range where you would want your advertising budget to be in, as well as provide your brand with vital exposure that would go a long way in brand building. With time, you would get consistent flow of traffic, where you could think of monetisation.