3 Things You Should Know about SEO
As you get set to launch your site, unless you are a seasoned webmaster with loads of experience, you are more likely to me misled about what makes SEO tick, than know what works for sure. So, here is a crash course telling you want to believe and what not to believe, when it comes to hearsay about SEO and its effectiveness.
1. Design and Content are the key: If you thought SEO is extremely difficult to master because SEO is a technology that the best brains in the world of technology are working on and is still evolving, hold on for a sec. While you may have got all of these facts right, you may be missing out on the basics – SEO, at a very basic level, is all about Site Design and Site Content. The first thing you need to do even before you look at SEO and accompanying tricks is to work on your website design. Search engines give a lot of importance to how well you have designed your website and how relevant your content is with regard to the searched terms – and that is not going to change with any amount of advances in technology. Search Engines have users at the centre of their universe and all that they would do is to improve user experience and bring them the most recent and relevant search results for their queries.
2. Contents and Design alone are not enough: If you thought having a good design and highly sophisticated contents alone would be good enough to improve your Pagerank, if you got carried away by the importance of content and design and so ignored all the other things that you can possibly do with SEO, think again – while content and context are important, there is more to SEO than that; content and design combine with the other factors to get you on top of search results.
3. Keywords and META Tags are not all that important: If you believed only keywords and Meta tags are the most important stuff that you should worry about, the world has moved fast and advanced in ways in which search results are ranked. Keywords and Meta Tags formed the basis of search engines as they evolved. Search Engines involve complex algorithms that consider hundreds of other factors as they index web pages and decide on their relative rankings. And with Microsoft Bing hitting on the gas to compete with Google, search engines would only become smarter to border on artificial intelligence to weigh the importance of web pages.
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